Handmade designer specs favoured by the likes of Daniel Craig and Lady GaGa are in hot demand on Merseyside. MYKITA frames are prized around the world but very few retailers are given the thumbs up to sell them. Step forward Hoylake’s Spectacle Warehouse where director Roy Corke has spent two years lobbying for permission to promote the brand. The only other place north of Birmingham you can find them is in Manchester city centre. The shop close to Hoylake railway station is just a short hop from Daniel Craig’s old school Hilbre High. Said Roy: “The company is very fussy about its brand and who can use its products. It wasn’t easy from the start but perseverance has paid off. They had to vet the store and I was even interviewed. To them everything is about the branding and the businesses they like to associate with.” MYKITA’s glasses are hand made in Berlin using superlight stainless steel. The frames have no hinges and can be bent and folded. But the only think exclusive about them is the design and name – the cost is affordable in designer chic terms.
The Spectacle Warehouse is also home to Victoria Beckham glasses as well as other cool names like Tom Ford.
The store at the Quadrant near Hoylake station does not carry out eye tests though. Roy explained: “I am an optical technician not an optician but a lot of people don’t realise that they can shop around after having an eye test. All we need is the prescription and we can proceed from there.”A company spokesman at hq in Berlin said: “When it comes to finding the right frame, expert advice and a broad selection are crucial. In addition to our shops wordwide, other selected retailers offering top quality service and advice also stock Mykita.”